American Utopia

The goal for the website was to emphasize the show's ensemble and their wireless instruments, which were played live on stage every night. 

We incorporated movement on the entire website's pages and created Build the Beat, an interactive page where the user can build a song together just like the ensemble does in their performances. This page increased brand engagement and anticipation before seeing the show. Users who interacted with this page across all devices showed a higher tier ticket purchase than those who didn't.

Role: Digital Art Direction, UX/UI design,
Partnering cross-functionally with a talented team of developers,
motion designers, copywriters, creative directors.

Using Format