Jamie Chew | NYC Designer

Switch It Up App

Design pieces: App Concept, Hang tag, Print Ad
Copywriter: Laura Rose

The Switch It Up App helps you make more out of your wardrobe by generating new outfit combinations. Fashionistas have a collection of clothes but feel limited when creating outfits. Our goal was to create brand awareness for Nordstrom by getting people excited about the unlimited ways they can wear Nordstrom clothing while simultaneously showing off their individual styles. We targeted 20-35 year old fashion-saavy women.

Hang Tag

Scan product item to add to your virtual closet

Using Format