Jamie Chew | NYC Designer

The Last New Yorker

Logo Design

I designed The Last New Yorker's logo, working with my client Kai Miller (freelance contributor to BET, Billboard, UPROXX) to achieve a unisex, sleek & sophisticated, and true-NYC look that translates across her various blog categories: beauty, bites, and more.

Mood board created to explore brand identity before design concepts

Logo Concepts

Final Logo on The Last New Yorker's website

Using Format