Jamie Chew | NYC Designer

Merci Chocolate

merci is a European chocolate brand that manufactures chocolate bars with different colored wrappers to signify their flavors.

As Junior Brand Designer at BSUR Shanghai, my task was to re-brand the packaging design for the Chinese market. I, along with the Senior Brand Designer, explored the spectrum of designs from traditional (very Chinese) to modern (very European). First, we assessed the brand identity. Our client Storck requested to maintain the integrity of the brand while highlighting the product as a gift.

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